As more parents turn toward natural and holistic approaches for their children's health, Ayurveda—India's ancient system of medicine—continues to inspire and empower families nationwide. Among the pioneers championing this resurgence is INC Swarnaprashan, a company dedicated to promoting the traditional Ayurvedic practice of Swarnaprashan for child wellness.
We sat down with the founder of INC Swarnaprashan to explore how this age-old ritual is being revitalized for today’s health-conscious parents, the impact it has on children’s immunity and development, and the company’s upcoming initiatives aimed at fostering a community of informed, empowered families.
Dosage Information:
From 6th Day of Birth to 2 years – 2 drops daily
From 5 to 12 years – 5 drops daily
Q: Could you start by telling us what exactly is Swarnaprashan, and why is it so important for children?
Founder: Absolutely. Swarnaprashan is an ancient Ayurvedic practice mentioned in classical texts, traditionally administered to children to enhance immunity, intelligence, and overall development. The term “Swarnaprashan” literally means “administering gold,” referring to a preparation made with purified gold particles, blended with medicinal herbs, honey, or ghee.
Our specific formulation includes:
· Purified Gold (Suvarna Bhasma): Supports cognitive function and boosts immunity
· Ghee (Clarified Butter): Nourishes the brain and enhances nutrient absorption
· Honey: Natural carrier and antimicrobial
· Brahmi & Shankhpushpi: Improve memory, focus, and mental clarity
· Vacha & Indravarni: Support digestion and speech development
· Ashwagandha: Builds strength and supports physical growth
In today’s environment—filled with pollution, processed food, and screen exposure—children need more than conventional healthcare. Swarnaprashan acts as a natural shield, supporting the developing immune system and promoting lifelong wellness, without the side effects of chemical supplements.
Q: What motivated INC Swarnaprashan to focus specifically on this practice and child wellness?
Founder: Our journey began with a deep belief in the timeless wisdom Ayurveda offers, especially for children. We saw a clear need—parents were seeking natural, safe alternatives to boost their child’s health but lacked guidance and trustworthy sources.
Swarnaprashan stood out for its multi-dimensional benefits and cultural roots. So we launched INC Swarnaprashan not just as a product but as a movement. We organize free Swarnaprashan camps, especially on auspicious Pushya Nakshatra days, to provide free doses, share authentic information, and build a community of like-minded parents.
Q: What are the unique selling points of INC Swarnaprashan that differentiate you from other child wellness brands?
Founder: Three things:
1. Authenticity: Our products strictly follow traditional Ayurvedic formulations using high-quality ingredients. We adhere to stringent safety and efficacy standards.
2. Accessibility: Through free monthly camps and affordable home-use kits, we ensure that more families can benefit from this practice—regardless of economic background.
3. Community Engagement: We don’t just sell a product. We educate. Our camps are wellness hubs where parents ask questions, get guidance, and witness real improvements in their children—like stronger immunity, sharper focus, and better digestion.
We also leverage digital platforms to spread awareness, host webinars, and answer parental queries across urban and semi-urban India.
Q: Can you share some success stories or feedback from parents who have incorporated Swarnaprashan into their children’s routine?
Founder: The response has been truly heartening.
Parents have reported:
· Fewer colds and coughs during seasonal changes
· Improved grasping and learning ability in school
· Better digestion and appetite
· Increased physical strength and stamina
One mother from Bengaluru shared how her 4-year-old, who struggled with low immunity and poor eating habits, began showing noticeable improvement in energy and digestion after just a few weeks of consistent Swarnaprashan.
These stories align perfectly with the known benefits of this ancient practice and reaffirm its relevance today.
Q: What are the current trends in child healthcare that INC Swarnaprashan aligns with?
Founder: There’s a clear shift happening—parents want preventive, natural healthcare, not just curative solutions. There’s also a rise in awareness around cognitive development, emotional well-being, and lifestyle disorders in children.
Ayurveda, with its holistic and balanced approach, fits beautifully into this trend. INC Swarnaprashan helps families integrate this ancient science into their modern lifestyle in a simple, daily, impactful way.
Q: What is the significance of the Pushya Nakshatra camps that you organize?
Founder: Pushya Nakshatra is one of the most auspicious lunar constellations in the Hindu calendar, particularly for health-related rituals. Administering Swarnaprashan during this time is said to maximize its potency.
But more importantly, we use the auspiciousness of the day to educate.
Clarification: Swarnaprashan is not a monthly vaccine—it is a daily supplement. The Pushya Nakshatra camp is the introduction. The real transformation happens with consistent daily usage over a minimum 120-day period.
At our camps, we:
· Provide free Swarnaprashan drops
· Offer personalized guidance from Ayurvedic doctors
· Educate families on the proper dosage and routine
· Foster a community that shares their experiences and supports each other
Our upcoming 2025 Pushya Nakshatra camp aims to expand this reach and invite more families into this wellness journey.
Q: What are your short-term and long-term business goals for INC Swarnaprashan?
Founder:
· Short-term, we’re focused on scaling awareness. We want every parent in India to at least know what Swarnaprashan is and have the opportunity to try it through our free camps.
· Long-term, we aim to be India’s most trusted Ayurvedic child wellness brand. We’re working on developing a robust network of trained practitioners, wellness educators, and parent ambassadors. Eventually, we want Swarnaprashan to become a household ritual, just like brushing teeth or taking vitamins.
Q: Who is your primary target audience, and how do you connect with them?
Founder: Our core audience is parents of children aged 0 to 12 years, especially mothers. These are families—mostly middle and upper-middle class—who live in urban and semi-urban India, and are increasingly turning toward natural and mindful parenting.
We reach them through:
· Instagram, YouTube, and WhatsApp communities
· Parenting blogs and forums
· Collaborations with Ayurvedic clinics and pediatricians
· Our Pushya Nakshatra camps and school wellness programs
Our communication is clear, culturally rooted, and approachable—so even a first-time parent feels comfortable and informed.
Q: What final message would you like to share with parents and families considering Swarnaprashan for their children?
Founder: Health is the greatest gift you can offer your child. Swarnaprashan is not a trend—it’s a proven tradition that has supported generations of children.
Start early
Stay consistent (daily, ideally for 120 days or longer)
Be informed, not influenced by fear or fads
Join our free monthly camps, get your child’s Swarnaprashan kit, and follow us on social media for ongoing tips and education.
Together, let’s revive this sacred ritual and build a generation of healthier, sharper, and happier children—naturally.
About INC Swarnaprashan
INC Swarnaprashan is a pioneering Ayurvedic child wellness company dedicated to reviving the ancient practice of Swarnaprashan through high-quality products, educational outreach, and free community health camps.
Daily Dosage Guide:
· Administer daily on empty stomach in the morning
· 0–1 year: 1 drop
· 1–5 years: 2 drops
· 5–10 years: 3–4 drops
· 10+ years: 5 drops
With a focus on natural immunity, cognitive development, and preventive care, INC Swarnaprashan empowers parents to nurture their children with the best of ancient wisdom and modern convenience.
· Register your child for the next free Swarnaprashan camp on the upcoming Pushya Nakshatra
Visit for more : https://incswarnaprashan.com/camp https://incswarnaprashan.com/
